Let’s Work Together…
If you’re a brand and want to introduce my readers to your product, let’s work together to create an authentic article. You can see an example of my work here.
Click Here To Watch My Short Video On Why You Should Work With Passports and Grub
Work With Me
Influencer marketing can offer an exceptional return on investment, and here at Passports and Grub I always strive to create and produce the highest quality and most shareable content possible.
I have an excellent track record working on very successful campaigns with clients ranging from smaller boutique hotels to household name brands.
Bloggers have increasingly become more valuable influencers – 33% of travelers rely mostly on blogs before they decide to travel or make a purchase; compared to only 3% who look to TV, magazines, and books.
According to The Black Traveler: Insights, Opportunities & Priorities report that we did with MMGY, Black travelers spent over $129.6B on travel in 2019 and that number is steadily increasing.
Black travelers cover the gamut of travel luxury, family, adventure, wellness, culture and heritage, and more! You name it and Black travelers do it!
Black Travelers are 70% more likely to travel to destinations and purchase from brands where they see themselves reflected.
The links in this post may be affiliate links. That means that if you click them and make a purchase, this site makes a commission. It will have no impact on the price you pay or the experience of your purchase.
Black U.S. travelers generated 458.2 million leisure stays, which represents 13.1% of the U.S. leisure travel market.
Can your brand afford to dismiss $129.6B in incremental revenue?
Nielsen has recently focused their attention on Black women. Now more than ever, African-American women’s consumer preferences and brand affinities are resonating across the U.S. mainstream; driving total Black spending power toward a record $1.5 trillion by 2021.
At 24.3 million strong, Black women account for 14% of all U.S. women and 52% of all African-Americans.
In the midst of data chronicling steady growth in population, income, and educational attainment; the overarching takeaway for marketers and content creators is to keep “value and values” top of mind when thinking about this consumer segment.
I have an audience and readership of over 50k+ unique individuals monthly, and a potential total social media reach of 60+.
These are real consumers with enough purchasing power who are seeking the best travel accommodations, attractions, destinations, experiences, products, and resources around the world.
Over time, I have built trust among these readers and I am able to influence them with my advice and recommendations through the honest and engaging articles that I produce.
Individual previous trip sponsors include:
- Sandals Resort in Montego Bay, Jamaica
- Black History Month in Memphis
- Ka’ana Resort in San Ignacio, Belize
- Olomouc Czech Republic
- Chateau Bourbon in Louisville, Kentucky
Passports and Grub will go above and beyond the average influencer to ensure the maximum ROI is gained.
Passports and Grub Audience
- Black women between the ages of 25-49
- Approximately 70% female 30% male
- The majority of Passport and Grub traffic comes from the USA, Canada, and Europe.
- Independent and curious travelers who seek out culture and adventure in every destination.
How Can Passports and Grub Work With You?
Diversity Travel Consultant
I recognize my position as a leader in the global travel, tourism, and hospitality industry. I am committed to lending my voice and reach to Black content creators who are not represented in the travel space,
Working with Black content creators helps amplify Black voices and tell black stories. With the rise of the Black Travel movement, telling stories from a Black narrative is extremely important.
I am here to help your brands market to Black travelers in an authentic way.
An influential factor in the decision-making process is that Black people should be represented in marketing and advertising collateral.
54% of U.S. Black travelers agree that they are more likely to visit a destination if they see Black representation in travel advertising.
I can help your destination or travel brand create strategic, data-driven marketing campaigns that will be diverse and inclusive while making all travelers feel welcomed.
Email me for a diversity consultation at Passportsandgrub@gmail.com
If you’ve got a larger budget and are looking to get your brand featured in the main content and promoted across Passports and Grub social channels, I could be dreaming up content right now that would be a perfect fit for your products.
- Sponsored reviews, giveaways, and competitions designed to be highly engaging with the aim of offering your brand excellent ROI.
- Brand ambassadorship – Passports and Grub can help to reach out to your target audience by putting a face to your brand.
- Content creation and/or social media boost for your company website or publication.
- Beautifully produced videos featuring your brand or city.
- Brand campaign/Sponsored press trips consisting of engaging real-time social media, highly shareable blog posts with high-quality aspirational photography, video footage, and social media amplification.
PRESS TRIPS AND PARTNERSHIPS
A partnership with Passports and Grub will provide an exclusive and innovative way of promoting your destination, tour, activity, boutique hotel, restaurant, or more. I will work with you to customize a package that works for your business needs in a fun and exciting way.
As a travel blogger, I will help identify and drive cultural awareness to help your business attract a segment of the population you might not otherwise be able to reach.
I will help connect and nurture relationships with individuals looking for a luxury experience and help influence their travel decisions.
ADVERTISEMENTS AND SPONSORED POSTS
Additionally, P&G is open to working with brands for sponsored content. This can include a variety of things including blog posts, videos, and social publishing.
Sponsored content will always include a disclosure.
I will customize a package to work with your preferences and budget.
My rates are fair, competitive, and flexible. To Work With Me please contact me for more information.
OPEN TO PROVIDING & ACCEPTING
• Brand Ambassadorships
• Contest and/or Giveaway Collaborations
• Custom Content Creation
• E-Newsletter Campaigns
• E-Newsletter Ads or Placements
• Press or FAM (Familiarization) Trips*
• Product, Brand, Establishment or Hotel Reviews*
• Social Media Campaigns
• Sponsored Posts
• Video Creation/Content
*I require that my +1 photographer comes along with me.